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(4/10/2014) Upper Peninsula International Raceway FOR IMMEDIATE RELEASE PRESS RELEASE CONTACT: Kathy Rose Track Contact Name Tom Dubord Phone 906-399-7760 Email upinternationalraceway@gmail.com UPPER PENINSULA INTERNATIONAL RACEWAY, JOINS SPEEDWAY BENEFITS, AN ALLIANCE UNITING GRASSROOTS RACETRACKS INTO THE SECOND LARGEST SPORTS PLATFORM IN NORTH AMERICA Upper Peninsula International Raceway recently became an inaugural member of NASCAR legend, Humpy Wheeler’s, biggest idea ever: Amass 1,000+ grassroots racetracks in the U.S. and Canada into a marketing alliance which collectively, has greater attendance than the NFL, NHL, NBA and NASCAR – combined. Escanaba, MI., April 10, 2014, - Upper Peninsula International Raceway is proud to announce it has become a member of Speedway Benefits, an alliance of, currently, more than 300 grassroots racetracks and sanctioning bodies across North America. Speedway Benefits offers member tracks the ability to pool resources, secure large brand sponsorships and leverage buying power. Member tracks can also take advantage of complimentary consulting with Humpy Wheeler and other elite experts in the industry, allowing track owners and promoters access to unprecedented insight and advice to help their profitability and customer service. Tom Dubord, UPIR President, stated “Humpy Wheeler has been the most successful promoter for stock car racing. His experience, innovative ideas and enthusiasm will enable Speedway Benefits to bring grassroots racing to the next level. UPIR is proud to be an inaugural member of Speedway Benefits”. Speedway Benefits aligns grassroots motorsports’ 24,000 events, 30,000 employees and 600,000 competitors across multiple series and sanctions. These racetracks host 50 million fans annually representing over $1 trillion in consumer spending equal to 6.5% of the U.S. GDP. This demographic is highly attractive to national and global brands, some of which have already approached Speedway Benefits for vendor and sponsorship partnerships. By taking advantage of this scale, Upper Peninsula International Raceway, will be able to pass along savings and sponsorship dollars to their bottom line and provide a better experience for their fans at the track level. "After spending the last 50 years running short tracks, big ones and everything in between, my son Trip and I saw a tremendous opportunity to help the smaller tracks of the U.S. and Canada. Our goal is to bring major advertising dollars to them by pooling them together and then use those amassed numbers to buy the staples they all need. Now we can go to a major manufacturer and say we want to buy 250,000 gallons of paint instead of 250. When you put all those short tracks together, you have a force more powerful than the NFL. The reason no one has done this before is that it takes a tremendous amount of investment to start this up, but we believe it will pay off for everybody in the end,” said Humpy Wheeler. As the 2014 Upper Peninsula International Raceway ramps up with a start date of May 16, the timing is perfect for grassroots racetracks to unite and deliver fans a memorable experience that will keep them coming back year after year, especially for the younger generation of fans and competitors. For more information about Upper Peninsula International Raceway, visit: www.upirtrack.com For more information about Speedway Benefits, please visit www.speedwaybenefits.com, Facebook, Twitter (@SPDWYBenefits), LinkedIn, YouTube and Google+, or email info@speedwaybenefits.com. ABOUT TRACK: UPIR is a ¼ mile clay oval located at the U.P. State Fairgrounds, 2401 12th Ave. No., Escanaba, MI. 49829. 2014 will be the fifth race season featuring 4/6 cylinder compact cars, street stocks, modifieds and Junior, 600 and 650 Micro-Sprints. Five for Five - the fifth race season and front gate admission still only $5 (10 and under free). Visit UPIR for a family friendly and family affordable night out. ABOUT SPEEDWAY BENEFITS: Speedway Benefits is a marketing alliance consolidating the sponsorship negotiating rights and group buying power of the over 1,000 grassroots racetracks throughout the United States and Canada. The consolidated group represents approximately 50 million consumers and over $1 trillion in consumer spending. When consolidated, Speedway Benefits is the second largest sports property in the United States in attendance. Speedway Benefits also provides its member tracks consulting services. Located in Charlotte, NC, the company employs seven and is expected to grow to 50 full-time employees.

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